Freelance illustration rates: The complete guide to pricing your work

Freelance illustration rates: The complete guide to pricing your work

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1. This might include the size of a client (you'd expect to charge a global brand more than a small local store) and whether you were working to a short deadline (in which case you'd add on an extra charge for the inconvenience).

2. In short, different usages will command different fees, and while there are no set rates for any of this, the key is to remain consistent and to charge for usage rather than time.

3. That doesn't mean you can't also charge for your time – for example, if you're unsure how many final concepts will be used – but that should be separate to the usage charge.

4. Advise the client you'll create a quote based on the information they've given, and that may take a little time, says illustrator Marco Bevilacqua

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