SEO ROI: How To Ensure Performance Tracking Matches Goals

SEO ROI: How To Ensure Performance Tracking Matches Goals

Recent highlights:

1. Differentiate between actual SEO performance metrics (rankings, traffic), metrics that pertain to website experience (page speed, time on page, bounce rate), and SEO improvements (backlinks) to get a total picture of how well the different parts of an SEO campaign are working together.

2. The above SEO metrics are tracked via Google Analytics, Search Console, and third-party tools, making them useful for tracking the goals of an SEO campaign.

3. As will be seen, the relative importance of individual SEO metrics varies between in-house, agency, and freelance SEO pros who responded to the survey.

4. The differences between the fifth and tenth-ranked SEO metrics were closer to two percent for the agency and in-house SEO demographics

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