8 Must-Have Content Guidelines To Set Writers Up for Success

8 Must-Have Content Guidelines To Set Writers Up for Success

Recent highlights:

1. Content guidelines (or writing guidelines) refer to the information brands or their in-house content teams give their outsourced writers to produce commissioned content.

2. Compared to the other content guidelines on the list, content briefs differ in topics depending on the assignment – but they are essential to creating a stellar content piece.

3. A standard set of writing guidelines lets you grow and scale the content production since you can easily onboard more writers and editors to write and edit content in your brand's voice and tone.

4. In other words, content guidelines give writers an idea and context of what you want and expect from a content piece before they start the draft

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