AI-Generated Content, Creative Freelance Work and Hospitality and Tourism Marketing

AI-Generated Content, Creative Freelance Work and Hospitality and Tourism Marketing

Recent highlights:

1. 4 Implications for Hospitality and Tourism MarketingNovel AI models bring new affordances to stakeholders involved in hospitality and tourism marketing, from the creative freelancers often commissioned by hospitality and tourism SMEs, to the hospitality and tourism businesses, to the end consumer.

2. Conceptually exploring the use of AI-generated creative content in the context of hospitality and tourism is important and timely due to labor economic shifts caused by technological progress and COVID-19 [9], whereby the hospitality and tourism sector is experiencing a severe labor crisis [10] and simultaneously the creator economy has seen an uptick in creative freelancing in the wake of the 'great resignation' [11,12,13

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